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English Language & Linguistics

English Language

 

Car Names 4x4

Car names (see names from 1970s and 1980s) bear strong connotations as they have an important role in influencing buyers. A big guy who thinks he's tough would be unlikely to buy a little car called Violet - not only because it is a small car but because the name doesn't match his personality or project his image. Cars are as much about image as about transport and no manufacturer would call a big cross-country 4x4 "Violet".

Take the popular 4x4 cars. Early four wheel drive vehicles were Jeeps and Landrovers designed for off-road use by the army and farmers. The vehicles were about performance not appearance.

A memorable Landrover slogan was "The best 4x4 by far". Listen to the internal patterns of that phrase plus the use of "best" and "far" to suggest quality and travel.

Modern 4 x4s are designed, manufacturers say, to take on tough terrain, steep hills, mud, ruts or drought.
Certainly they are large, have powerful engines, and prominent bumpers. However the fact that most clearly spend the great majority of their time on motorways and other tarmac roads suggests image has taken over from functionality. And with image we come to the significance of names.

Although simple numbers and letters are adopted by some manufacturers (BMW X5, Volvo XC90 and V50, Jaguar XE, XF, XJ, ) the X hints at some sort of secrecy or technological magic (see the X Factor, X Men etc).

Elsewhere the 4x4 is linked to adventurous travel, freedom and a macho aggression. Which categories do the following names fit?

If you don't know the meaning of a word type or cut and paste the name into the Google search box preceded by the word Define and a colon. For example "define:shogun" will generate a list of definitions for the word.
This will not work for invented names such as "terrano" where you will need to examine the etymology of the morphemes, or place names such as "Tucson" where an atlas may suggest why the place was chosen.

Discovery Freelander Land Rover
Terios Quattro Outlander
Terracan Santa Fe Tucson
Wrangler Cherokee Renegade
Predator Commander Shogun
Terrano Patrol X-Trail
Pathfinder Forester Outback
Landcruiser Touareg  

Make sure you know the etymology of the latin "terra" and how this features in the car names.

Note that the extra bumpers on 4x4s are known as "bull bars" (US) or "roo bars" (Australia). How are they described in the UK (where the frequency of bulls and kangaroos on motorways is limited).

Note that the derisory term for a 4x4 is a "Chelsea tractor" highlighting the irony of a supposedly country vehicle in use in a wealthy part of London. Disparaging commentators have pointed out that these vehicles are frequently in use by mothers on the school run where the large vehicle either "blocks the school driveway" or "protects vulnerable children" according to your point of view.

 

 See also