In a cramped curriculum the only way that a project can achieve long-term success is through integration into the curriculum, so an event recurs annually or is guaranteed to be revisited by several departments over a period of time. It becomes embedded in the routine of the school.

Integration means adding it to leson plans, the school's, department's and the individual's interpretation of the National Curriculum.

It is an intriguing question as to what extent film / media should be separate (and therefore highlighted) or integrated and therefore possibly taken for granted) in the curriculum. Will media studies courses at GCSE help or hinder?