|  
      
         
     | 
      | 
     
       Academic 
        Jargon  
      Dwight Bolinger 
        in his book Language the Loaded Weapon (Longman 1980) refers to "the 
        Jargonauts" who use a form of official language seemingly designed 
        to obscure (or perhaps restrict understanding to an élite group 
        of academics or politicians) rather than explain to the public. Bolinger 
        uses the words jargon, gobbledegook, 
        doubletalk or doublespeak to describe 
        this. 
      
         
          | The 
            word doublespeak was not used by Orwell in1984. He 
            used doublethink 
            and newspeak. 
            However doublespeak has come to mean saying one thing and meaning 
            another - usually its opposite. Read the Newspeak 
            Dictionary for classic examples from 1984. Read this 
            Big Brother page about manipulation of public opinion and privacy 
            issues in the US. | 
            | 
         
       
      Bolinger then 
        quotes an anonymous source who produced a "Folklore Article Reconstitution 
        Kit" consisting of four sections which, when compiled phrase by phrase 
        in 1-2-3-4 order, would yield sentences suitable for a folklore article. 
      Try it yourself! 
      Just take 
        any of the ten phrases from section 1, add any phrase from section 2, 
        followed by sections 3 and 4.  
      Sounds convincing? 
        But what does it mean? 
      
         
          Section 1  | 
         
         
          | 1. Obviously, | 
         
         
          | 2. On the other hand, | 
         
         
          | 3. From the intercultural standpoint, | 
         
         
          | 4. Similarly, | 
         
         
          | 5. As Lévi-Strauss contends, | 
         
         
          | 6. In this regard, | 
         
         
          | 7. Based on my own field-work in Guatemala, | 
         
         
          | 8. For example, | 
         
         
          | 9. Thus, within given parameters, | 
         
         
          | 10. In respect to essential departmental goals, | 
         
       
      
      
         
          Section 2  | 
         
         
          | 1. a large proportion of intercultural communicative 
            coordination  | 
         
         
          | 2. a constant flow of field-collected input ordinates | 
         
         
          | 3. the characterization of critically co-optive 
            criteria  | 
         
         
          | 4. initiation of basic charismatic subculture development | 
         
         
          | 5. our fully integrated field program | 
         
         
          | 6. any exponential Folklife coefficient | 
         
         
          | 7. further and associated contradictory elements | 
         
         
          | 8. the incorporation of agonistic cultural restraints | 
         
         
          | 9. my proposed independent structuralist concept | 
         
         
          | 10. a primary interrelationship between systems 
            and/or subsystems logistics | 
         
       
      
      
         
          Section 3  | 
         
         
          | 1. must utilize and be functionally interwoven 
            with  | 
         
         
          | 2. maximises the probability of project success 
            while minimizing cross-cultural shock elements in | 
         
         
          | 3. adds explicit performance contours to | 
         
         
          | 4. necessitates that coagulative measures be applied 
            to  | 
         
         
          | 5. requires considerable further performance analysis 
            and computer studies to arrive at | 
         
         
          | 6. is holistically compounded in the context of | 
         
         
          | 7. presents a valuable challenge showing the necessity 
            for  | 
         
         
          | 8. recognizes the importance of other disciplines, 
            while taking into account | 
         
         
          | 9. effects a significant implementation of | 
         
         
          | 10. adds overwhelming Folklorist significance to | 
         
       
      
      
         
          Section 4  | 
         
         
          | 1. Propp's basic formulation | 
         
         
          | 2. the anticipated epistemological repurcussions | 
         
         
          | 3. improved subcultural compatability-testing | 
         
         
          | 4. all deeper structuralist conceptualization | 
         
         
          | 5.any communicatively-programmed computer techniques | 
         
         
          | 6. the profound meaning of The Raw and the 
            Cooked | 
         
         
          | 7. our hedonic Folklife perspectives over a given 
            time-period  | 
         
         
          | 8. any normative concept of the linguistic/holistic 
            continuum  | 
         
         
          | 9. the total configurational rationale | 
         
         
          | 10. Krappe's Last Tape | 
         
       
      Analyse 
        the vocabulary and syntax of your concocted phrase. 
      
        -  Is there 
          a complex syntax? 
 
        - Are all 
          phrases within a section the same syntactic form - and if so, what is 
          it?
 
        - Is there 
          a preponderance of abstract nouns? 
 
        - Is there 
          redundancy?
 
        - Can you 
          express your sentence in simple terms? 
 
        - What is 
          lost or gained in the process?
 
        - Try to 
          create your own own reconstitution kit for a jargon or register you 
          know well. Start with just three phrases for each of the four sections. 
          Comment critically on the process and the product.
 
       
       | 
      | 
     
      
     |